Background


Coop, Denmark’s largest consumer goods retailer, is rethinking the future of shopping. One aspect of Coop’s ambitious vision is to develop an entirely new in-store experience for its 1.7 million members. 

Coop understands how we shop. At the end of the day, we just want to get in and out of the supermarket as fast as we can, no matter how much we love talking about food, and enjoying a good meal.

Coop’s first task was to deliver on two fundamental promises, which had to be neatly tied together: make the membership rewards clear, and tangible – and make it easier for members to shop for, and prepare, quality food - every day. 

Based on the insight that we love food, but lack time, we created a concept that neatly ties Coop’s vision together in a solution that’s easy-to-access, understand, and use.